Shopify
“Most dedicated online stores”
Then Wix, WooCommerce
Ecommerce store builders are platforms you use to launch and run your own online store: storefront, catalog, checkout, payments and orders in one place. We asked ChatGPT 16 buyer questions from France and India and counted who it named, and in what order.
Round 2 · early data. 64 answers from France and India, collected 22 Sep 2026; 2 weekly rounds tracked. ChatGPT localises answers to the asker's country, so regional brands stay provisional until more countries are added.
Leaderboard
Share of answers is how many of the 64 answers named the brand. Average position is where it appeared when named — 1 means first. Movement is rank change since the previous round.
| # | Brand | Share of answers | Answers | Avg position | Named first | France | India | Movement |
|---|---|---|---|---|---|---|---|---|
| 1 | Shopify | 93.8% | 60/64 | 1.6 | 48 | 30/32 | 30/32 | = |
| 2 | WooCommerce | 76.6% | 49/64 | 3.6 | 5 | 24/32 | 25/32 | ▲ 1 |
| 3 | BigCommerce | 71.9% | 46/64 | 3.5 | 1 | 23/32 | 23/32 | ▼ 1 |
| 4 | Wix | 51.6% | 33/64 | 3.5 | 3 | 16/32 | 17/32 | ▲ 1 |
| 5 | Adobe Commerce | 48.4% | 31/64 | 3.8 | 0 | 17/32 | 14/32 | ▼ 1 |
| 6 | Squarespace | 31.3% | 20/64 | 4.3 | 0 | 10/32 | 10/32 | ▲ 1 |
| 7 | Salesforce Commerce Cloud | 28.1% | 18/64 | 4.7 | 0 | 12/32 | 6/32 | ▼ 1 |
| 8 | commercetools | 21.9% | 14/64 | 3.7 | 0 | 7/32 | 7/32 | = |
| 9 | Square Online | 15.6% | 10/64 | 5.1 | 0 | 6/32 | 4/32 | = |
| 10 | Medusa | 12.5% | 8/64 | 4.2 | 0 | 4/32 | 4/32 | = |
| 10 | Saleor | 12.5% | 8/64 | 4.2 | 0 | 4/32 | 4/32 | = |
| 12 | Hostinger | 10.9% | 7/64 | 2.7 | 1 | 5/32 | 2/32 | NEW |
| 13 | Big Cartel | 9.4% | 6/64 | 3.2 | 2 | 2/32 | 4/32 | ▲ 7 |
| 14 | Ecwid by Lightspeed | 9.4% | 6/64 | 3.8 | 0 | 2/32 | 4/32 | ▲ 1 |
| 15 | PrestaShop | 9.4% | 6/64 | 4.0 | 0 | 4/32 | 2/32 | ▼ 1 |
| 16 | Vendure | 9.4% | 6/64 | 7.5 | 0 | 3/32 | 3/32 | ▲ 13 |
| 17 | Dukaan | 7.8% | 5/64 | 4.0 | 0 | 2/32 | 3/32 | ▼ 4 |
| 18 | Gumroad | 6.3% | 4/64 | 1.8 | 2 | 2/32 | 2/32 | ▼ 1 |
| 19 | Lemon Squeezy | 6.3% | 4/64 | 2.0 | 1 | 2/32 | 2/32 | ▼ 1 |
| 20 | Payhip | 6.3% | 4/64 | 3.0 | 1 | 2/32 | 2/32 | ▼ 1 |
| 21 | Zoho Commerce | 6.3% | 4/64 | 3.5 | 0 | 2/32 | 2/32 | ▼ 5 |
| 22 | Podia | 6.3% | 4/64 | 5.0 | 0 | 2/32 | 2/32 | ▼ 1 |
| 22 | SAP Commerce Cloud | 6.3% | 4/64 | 5.0 | 0 | 2/32 | 2/32 | ▼ 10 |
| 24 | Bagisto | 6.3% | 4/64 | 6.0 | 0 | 2/32 | 2/32 | ▲ 2 |
| 25 | OpenCart | 6.3% | 4/64 | 6.2 | 0 | 2/32 | 2/32 | NEW |
| 26 | OroCommerce | 4.7% | 3/64 | 4.7 | 0 | 2/32 | 1/32 | ▼ 4 |
| 27 | Instamojo | 4.7% | 3/64 | 5.3 | 0 | 2/32 | 1/32 | ▼ 3 |
| 28 | VTEX | 4.7% | 3/64 | 6.0 | 0 | 2/32 | 1/32 | NEW |
| 29 | Teachable | 4.7% | 3/64 | 6.7 | 0 | 2/32 | 1/32 | ▼ 7 |
| 30 | Sylius | 4.7% | 3/64 | 8.0 | 0 | 2/32 | 1/32 | = |
| 31 | GoDaddy | 3.1% | 2/64 | 4.0 | 0 | 1/32 | 1/32 | NEW |
| 32 | 10Web | 1.6% | 1/64 | 4.0 | 0 | 1/32 | — | NEW |
| 33 | Shopline | 1.6% | 1/64 | 5.0 | 0 | — | 1/32 | NEW |
| 34 | Elastic Path | 1.6% | 1/64 | 7.0 | 0 | 1/32 | — | NEW |
| 34 | Fynd | 1.6% | 1/64 | 7.0 | 0 | — | 1/32 | ▼ 8 |
| 34 | Kajabi | 1.6% | 1/64 | 7.0 | 0 | — | 1/32 | ▼ 8 |
| 34 | Oracle Commerce | 1.6% | 1/64 | 7.0 | 0 | 1/32 | — | ▼ 10 |
| 38 | StoreHippo | 1.6% | 1/64 | 8.0 | 0 | — | 1/32 | NEW |
| 39 | Sellfy | 1.6% | 1/64 | 9.0 | 0 | — | 1/32 | NEW |
| 40 | nopCommerce | 1.6% | 1/64 | 10.0 | 0 | — | 1/32 | NEW |
| 40 | Shopware | 1.6% | 1/64 | 10.0 | 0 | 1/32 | — | ▼ 9 |
Visibility vs prominence
Brands named in at least 15% of answers. Top-right is where a buyer's shortlist starts.
Named in 60 of 64 answers and first in 48. Missing only from P13 (Open-source) in every run.
Named in 49 of 64 answers, ahead of BigCommerce on 46. WooCommerce is the first pick for open-source.
Salesforce Commerce Cloud, commercetools and SAP Commerce Cloud never appear for small-business, ease-of-use or price questions. Adobe Commerce shows up in 31 answers but is never named first.
Wix is named first for the easiest store builder in 3 of 4 runs.
By use case
The platform ChatGPT named first for each prompt, with its reason. Where France and India disagreed, both picks are shown.
Shopify
“Most dedicated online stores”
Then Wix, WooCommerce
Shopify
“Businesses focused primarily on ecommerce”
Then Wix, WooCommerce
Shopify Plus
“Fast-growing DTC + B2B brands”
Then BigCommerce, Adobe Commerce
Shopify Plus
“Large brands wanting managed infrastructure and fast deployment”
Then Adobe Commerce, Salesforce CC
Split
Then Squarespace, Square Online
Split
Then Ecwid, Shopify
Shopify
“strongest combination of AI + ecommerce”
Then Wix, Squarespace
Shopify
“broadest ecosystem”
Then BigCommerce, WooCommerce
Shopify
“AliExpress dropshipping”
Then WooCommerce, Wix
Split
Then Adobe Commerce, WooCommerce
Split
Then Shopify, Podia
Shopify
“Brands wanting a broad ecosystem and relatively simple operations”
Then BigCommerce, Adobe Commerce
WooCommerce
“Small–mid-size stores”
Then PrestaShop, Medusa
Shopify Plus
“DTC, mid-market, enterprise brands”
Then commercetools, BigCommerce
Shopify Plus
“High-volume DTC, omnichannel, fast-growing brands”
Then Adobe Commerce, BigCommerce
Shopify
“D2C brands, growing businesses, omnichannel”
Then WooCommerce, Dukaan
Use case by use case
What ChatGPT recommended for each buyer question this round, and how consistently.
ChatGPT put Shopify first in all 4 runs — “Most dedicated online stores”. Wix (all 4 runs) and WooCommerce (all 4 runs) were the other most-named options.
Prompt P01: “What are the best ecommerce store builders?”
ChatGPT put Shopify first in all 4 runs — “Businesses focused primarily on ecommerce”. Wix (all 4 runs) and WooCommerce (all 4 runs) were the other most-named options.
Prompt P02: “What are the best ecommerce store builders for small businesses?”
ChatGPT put Shopify first in all 4 runs — “Fast-growing DTC + B2B brands”. BigCommerce (all 4 runs) and Adobe Commerce (all 4 runs) were the other most-named options.
Prompt P03: “What are the best ecommerce store builders for mid-market companies?”
ChatGPT put Shopify first in all 4 runs — “Large brands wanting managed infrastructure and fast deployment”. Adobe Commerce (all 4 runs) and Salesforce CC (all 4 runs) were the other most-named options.
Prompt P04: “What are the best ecommerce store builders for large enterprises?”
No single winner: ChatGPT's first pick was Wix in 3 of 4 runs and Shopify in 1 of 4 runs. Squarespace (all 4 runs) and Square Online (3 of 4 runs) were the other most-named options.
Prompt P05: “What are the easiest ecommerce store builders to use?”
No single winner: ChatGPT's first pick was Big Cartel in 2 of 4 runs, Hostinger in 1 of 4 runs and WooCommerce in 1 of 4 runs. Ecwid (all 4 runs) and Shopify (all 4 runs) were the other most-named options.
Prompt P06: “What are the most affordable ecommerce store builders?”
ChatGPT put Shopify first in all 4 runs — “strongest combination of AI + ecommerce”. Wix (all 4 runs) and Squarespace (all 4 runs) were the other most-named options.
Prompt P07: “What are the best ecommerce store builders with strong AI features?”
ChatGPT put Shopify first in all 4 runs. BigCommerce (all 4 runs) and WooCommerce (all 4 runs) were the other most-named options.
Prompt P08: “What are the best ecommerce store builders that integrate well with other tools?”
ChatGPT put Shopify first in all 4 runs. WooCommerce (all 4 runs) and Wix (all 4 runs) were the other most-named options.
Prompt P09: “What are the best ecommerce platforms for dropshipping?”
No single winner: ChatGPT's first pick was Shopify in 3 of 4 runs and BigCommerce in 1 of 4 runs. Adobe Commerce (all 4 runs) and WooCommerce (all 4 runs) were the other most-named options.
Prompt P10: “What are the best ecommerce platforms for B2B and wholesale selling?”
No single winner: ChatGPT's first pick was Gumroad in 2 of 4 runs, Payhip in 1 of 4 runs and Lemon Squeezy in 1 of 4 runs. Shopify (all 4 runs) and Podia (all 4 runs) were the other most-named options.
Prompt P11: “What are the best platforms for selling digital products online?”
ChatGPT put Shopify first in all 4 runs — “Brands wanting a broad ecosystem and relatively simple operations”. BigCommerce (all 4 runs) and Adobe Commerce (all 4 runs) were the other most-named options.
Prompt P12: “What are the best ecommerce platforms for selling across multiple channels and marketplaces?”
ChatGPT put WooCommerce first in all 4 runs. PrestaShop (all 4 runs) and Medusa (all 4 runs) were the other most-named options.
Prompt P13: “What are the best open-source or self-hosted ecommerce platforms?”
ChatGPT put Shopify first in all 4 runs — “DTC, mid-market, enterprise brands”. commercetools (all 4 runs) and BigCommerce (all 4 runs) were the other most-named options.
Prompt P14: “What are the best headless commerce platforms?”
ChatGPT put Shopify first in all 4 runs — “High-volume DTC, omnichannel, fast-growing brands”. Adobe Commerce (all 4 runs) and BigCommerce (all 4 runs) were the other most-named options.
Prompt P15: “What is the best ecommerce platform for a store doing high order volume?”
ChatGPT put Shopify first in all 4 runs — “D2C brands, growing businesses, omnichannel”. WooCommerce (all 4 runs) and Dukaan (all 4 runs) were the other most-named options.
Prompt P16: “What are the best ecommerce store builders in India?”
By country
Identical prompts, 4 runs across France and India. The top of the list barely moves; first picks shift with where — and who — is asking.
| Where the first pick differs | France | India |
|---|---|---|
| P05 Ease of use | Shopify / Wix | Wix |
| P06 Affordability | Big Cartel / WooCommerce | Hostinger / Big Cartel |
| P10 B2B & wholesale | Shopify / BigCommerce | Shopify |
| P11 Digital products | Payhip / Gumroad | Gumroad / Lemon Squeezy |
What ChatGPT says
Direct quotes from the answers, taken from the prompt where each brand ranked highest.
“Brands wanting a broad ecosystem and relatively simple operations”
P12 · Multichannel · named #1 · France
“Maximum control on a budget”
P06 · Affordability · named #1 · France
“Growing wholesalers and manufacturers”
P10 · B2B & wholesale · named #1 · France
“Beginners who want drag-and-drop design”
P05 · Ease of use · named #1 · India
“Complex enterprises needing deep customization”
P04 · Enterprise · named #2 · France
The prompts tracked
Each prompt runs in a fresh chat with no follow-ups. Open one to see where each brand placed in each country.
Also named, not store builders: AutoDS, CJdropshipping, DSers, Printful, Printify, Spocket, Syncee, Zendrop
Also named, not store builders: Alibaba, Faire, Global Sources, IndiaMART
Also named, not store builders: Etsy
Also named, not store builders: ChannelAdvisor, ChannelEngine, Feedonomics, Linnworks
Sources behind the answers
264 citations across 64 answers, grouped by root domain.
| Domain | Type | Citations | Share |
|---|---|---|---|
| shopify.com | Vendor | 88 | 33.3% |
| bigcommerce.com | Vendor | 20 | 7.6% |
| adobe.com | Vendor | 12 | 4.5% |
| wix.com | Vendor | 10 | 3.8% |
| woocommerce.com | Vendor | 8 | 3.0% |
| squarespace.com | Vendor | 7 | 2.7% |
| techradar.com | Publisher | 7 | 2.7% |
| itechguides.com | Publisher | 6 | 2.3% |
| ciopages.com | Publisher | 5 | 1.9% |
| gumroad.com | Vendor | 5 | 1.9% |
of citations point to the platforms' own sites — pricing pages, help centres and developer docs. Review sites barely register: G2 was cited 2×; Capterra was never cited.
FAQ
Shopify. It was named in 60 of 64 answers (93.8%) and listed first in 48. WooCommerce (76.6%) and BigCommerce (71.9%) were the next most-named.
Shopify, in most cases. Shopify appeared in 93.8% of answers at an average position of 1.6 and was named first 48 times; WooCommerce appeared in 76.6% at 3.6 and was named first 5 times. WooCommerce comes out ahead mainly for open-source.
No single winner: ChatGPT's first pick was Wix in 3 of 4 runs and Shopify in 1 of 4 runs. Squarespace (all 4 runs) and Square Online (3 of 4 runs) were the other most-named options.
No single winner: ChatGPT's first pick was Big Cartel in 2 of 4 runs, Hostinger in 1 of 4 runs and WooCommerce in 1 of 4 runs. Ecwid (all 4 runs) and Shopify (all 4 runs) were the other most-named options.
ChatGPT put Shopify first in all 4 runs. WooCommerce (all 4 runs) and Wix (all 4 runs) were the other most-named options.
No single winner: ChatGPT's first pick was Shopify in 3 of 4 runs and BigCommerce in 1 of 4 runs. Adobe Commerce (all 4 runs) and WooCommerce (all 4 runs) were the other most-named options.
ChatGPT tailors answers to the asker's location and varies from one chat to the next. In round 2, 4 of 16 prompts produced different first picks across the 4 runs in France and India. The top of the list is stable; the long tail and regional platforms move the most.
The same 16 buyer questions are asked word for word in fresh ChatGPT chats with no memory, one question per chat, first answer only — 4 runs across France and India this round. Each answer is read in full; a brand counts once per answer, and its position is the order it was first named. Apps, feed tools and marketplaces are excluded from the ranking.
Weekly. This is Round 2, collected 22 Sep 2026. The movement column compares each brand's rank with the previous round.
Methodology
Every prompt runs in a fresh chat with no memory or custom instructions — a Temporary Chat or a logged-out session — one prompt per chat, first answer only.
For lists, the order given. For prose, the order a brand is first named. A brand counts once per answer.
Shopify Plus and Hydrogen roll up to Shopify; Magento to Adobe Commerce; BigCommerce B2B Edition to BigCommerce.
Dropshipping apps, feed managers and marketplaces are logged but left out of the ranking.
Every mention is extracted from the full pasted answer, not from a summary.
The same 16 prompts re-run every week. Movement compares each brand's rank with the previous round; rank changes among brands named once or twice are mostly noise.
Tenet Quad builds and integrates ecommerce platforms, custom software and AI workflows — so your store, ERP, CRM and marketing stack run as one system.
