Building a Scalable Multi-Brand Beauty Store From the Ground Up
Building a Scalable Multi-Brand Beauty Store From the Ground Up
- Shopify
- UI/UX
- Ecommerce Architecture
- Multilingual
- SEO
The Requirement
Aladin Beauty needed a new ecommerce store capable of supporting a large and growing multi-brand beauty catalogue.
Because the store was being built from scratch, the work started much earlier than UI design. We first had to define how the catalogue itself should be organised so customers, the internal team and search engines could all navigate it logically.
The foundation needed to cover:
- product and collection structure;
- brand architecture;
- category and subcategory relationships;
- navigation;
- product data requirements;
- metafields and metaobjects;
- multilingual content;
- SEO-friendly page structures;
- reusable Shopify templates.
Our Role
We worked across the ecommerce strategy, UX and Shopify implementation.
Our scope included:
- defining the product and collection architecture;
- planning navigation and discovery journeys;
- UI and UX design;
- Shopify theme development;
- metafield and metaobject definition;
- reusable product, collection and brand templates;
- multilingual implementation using Adapt;
- heading and content structure based on SEO requirements;
- coordination with the SEO team;
- responsive development and QA.
A major part of the project was creating the commerce structure before creating the screens, so the store could scale without becoming difficult to manage as products and brands were added.
The Solution
We created the Shopify architecture around the different ways customers could enter and explore the catalogue.
Products were organised into logical collections and relationships across:
- brands;
- product categories;
- subcategories;
- relevant shopping attributes;
- supporting landing pages.
Metaobjects and metafields were defined for information that needed to remain structured and reusable instead of being manually added inside product descriptions.
This allowed us to create consistent templates while still supporting different types of products and content.
The multilingual experience was implemented through Adapt across navigation, products, collections and reusable sections.
SEO requirements were also incorporated into the build from the beginning. We structured templates around:
- correct heading hierarchy;
- commercial collection pages;
- reusable SEO content areas;
- internal linking opportunities;
- category relationships;
- scalable landing-page structures.
This meant design, Shopify architecture and SEO were developed together rather than one being adapted around the other later.
Operational Outcome
Aladin Beauty launched with an ecommerce foundation designed to support catalogue growth from day one.
The structure gives the business:
- clear organisation across brands and categories;
- scalable product and collection architecture;
- reusable structured content;
- consistent multilingual experiences;
- easier ongoing catalogue management;
- SEO-ready commercial templates;
- a UI designed around product discovery rather than simply displaying inventory.
The result is a Shopify store built around both the customer journey and the long-term manageability of a large beauty catalogue.
Frequently Asked Questions
We work across ecommerce and D2C, retail, beauty and wellness, travel, fitness, SaaS, real estate and enterprise operations. Our focus is less on a specific industry and more on solving complex digital, product and workflow requirements.
Yes. We design and develop web applications, responsive platforms, iOS and Android apps, SaaS products, internal tools, customer portals and admin systems depending on the business requirement.
Yes. We build custom systems that replace repetitive manual workflows, connect teams and bring operational information into one place. This can include CRMs, approval workflows, field applications, booking systems, vendor management, reporting and other internal business processes.
Yes. We work on applications where AI is part of a larger product or workflow, including image analysis, recommendation systems, brand intelligence, data analysis and AI-assisted decision-making tools.
Yes. We work on Shopify stores from UI/UX and catalogue architecture through development, custom product journeys, multilingual setups, Shopify POS, loyalty, fulfilment, product configurators and other custom commerce requirements.
Yes. Our projects regularly involve APIs and third-party systems such as CRMs, payment gateways, communication platforms, travel systems, AI services, ecommerce tools and other business software.
Yes. We work with agencies and technology partners as an external engineering and delivery team, including white-label engagements where we operate behind the partner’s brand.
Yes. We can get involved from the initial requirement stage, help structure the product and technical approach, design the experience, build the application, manage QA and support deployment and subsequent development.
Share your requirement with us at connect@tenetquad.com or call +91 9316877761. You can also visit tenetquad.com to start a conversation about your project.