Building a Curly Hair Ecommerce Experience Around How Customers Actually Shop
Building a Curly Hair Ecommerce Experience Around How Customers Actually Shop
- Shopify
- UI/UX
- Product Discovery
- Multilingual
- SEO
The Requirement
Curly Nest needed a new ecommerce store for customers shopping specifically for curly, coily and textured hair.
Unlike a general beauty store, product selection in this category can depend on more than brand or product type. Customers may shop around routines, hair concerns, ingredients, product combinations or specific stages of their hair-care journey.
Because the store was being created from scratch, we had to define both the customer experience and the catalogue structure behind it.
This included:
- product taxonomy;
- collections;
- navigation;
- routine-led discovery;
- product information structure;
- ingredient and educational content;
- metaobjects and metafields;
- multilingual architecture;
- SEO landing-page requirements.
Our Role
We worked from ecommerce structure and UX through Shopify development.
Our scope included:
- defining collection and product architecture;
- structuring customer discovery journeys;
- UI and UX design;
- Shopify development;
- product-page architecture;
- metafield and metaobject planning;
- reusable educational content structures;
- multilingual implementation through Adapt;
- SEO-led collection and heading structure;
- responsive development and QA.
The objective was to make the specialist knowledge behind the business part of the shopping experience rather than simply putting products into conventional Shopify collections.
The Solution
We structured the store around multiple ways customers may discover curly-hair products.
Alongside conventional product categories, the architecture could support discovery through areas such as:
- routines;
- hair needs;
- ingredients;
- brands;
- bundles;
- accessories;
- specialised collections.
The underlying Shopify data model was planned so information such as ingredients, supporting product details and educational content could be stored consistently and reused across templates.
This created stronger connections between:
customer need → education → relevant collection → product
rather than forcing every journey to begin with a product category.
The multilingual experience was built through Adapt, with the same structural relationships maintained across languages.
We also worked with the SEO requirements from the beginning, structuring collection templates, headings, content areas and internal relationships so the store could support both commercial and informational search demand as it grew.
Operational Outcome
Curly Nest launched with an ecommerce structure designed specifically for a specialist hair-care category.
The foundation provides:
- more intuitive product discovery;
- routine and need-led shopping paths;
- structured product and educational data;
- reusable Shopify content architecture;
- multilingual customer journeys;
- SEO-ready collection structures;
- a scalable foundation for expanding products, content and categories.
The result is a store where the ecommerce architecture reflects the expertise of the category, rather than simply arranging products into a standard catalogue.
Frequently Asked Questions
We work across ecommerce and D2C, retail, beauty and wellness, travel, fitness, SaaS, real estate and enterprise operations. Our focus is less on a specific industry and more on solving complex digital, product and workflow requirements.
Yes. We design and develop web applications, responsive platforms, iOS and Android apps, SaaS products, internal tools, customer portals and admin systems depending on the business requirement.
Yes. We build custom systems that replace repetitive manual workflows, connect teams and bring operational information into one place. This can include CRMs, approval workflows, field applications, booking systems, vendor management, reporting and other internal business processes.
Yes. We work on applications where AI is part of a larger product or workflow, including image analysis, recommendation systems, brand intelligence, data analysis and AI-assisted decision-making tools.
Yes. We work on Shopify stores from UI/UX and catalogue architecture through development, custom product journeys, multilingual setups, Shopify POS, loyalty, fulfilment, product configurators and other custom commerce requirements.
Yes. Our projects regularly involve APIs and third-party systems such as CRMs, payment gateways, communication platforms, travel systems, AI services, ecommerce tools and other business software.
Yes. We work with agencies and technology partners as an external engineering and delivery team, including white-label engagements where we operate behind the partner’s brand.
Yes. We can get involved from the initial requirement stage, help structure the product and technical approach, design the experience, build the application, manage QA and support deployment and subsequent development.
Share your requirement with us at connect@tenetquad.com or call +91 9316877761. You can also visit tenetquad.com to start a conversation about your project.