Bringing Custom Fragrance, Ecommerce and Physical Retail Into One Connected Shopify Experience
Bringing Custom Fragrance, Ecommerce and Physical Retail Into One Connected Shopify Experience
- Shopify
- Premium Fragrance
- Guided Commerce
- Shopify POS
- Omnichannel Retail
The Requirement
MBR Oud Perfumes needed a new ecommerce store that could translate its physical fragrance-buying experience into digital commerce while keeping online and offline retail connected.
The product model itself was more complex than a conventional perfume catalogue. Customers can purchase attars or use an attar as the base for a perfume, with the ability to choose the fragrance oil concentration.
Alongside this, the business needed the storefront to support a wider omnichannel retail experience across:
- online and physical-store inventory;
- Shopify POS;
- Click & Collect;
- local delivery;
- gift cards;
- loyalty points;
- sample and discovery options;
- mobile and desktop shopping.
The objective was to create one commerce ecosystem rather than treating the website and physical stores as separate businesses.
Our Role
We worked across the ecommerce structure, customer journey and Shopify implementation from the ground up.
Our scope included:
- defining product and collection architecture;
- mapping the relationship between attars and perfumes;
- UI and UX design;
- Shopify development;
- guided fragrance-selection workflows;
- oil-concentration selection;
- product and PDP architecture;
- Shopify POS implementation;
- online and offline inventory synchronization;
- Click & Collect setup;
- local-delivery workflows;
- gift-card functionality;
- loyalty-points integration;
- sample and discovery-pack structure;
- responsive development;
- QA and launch support.
A key part of our role was translating both the product-buying logic and the physical retail experience into a Shopify setup customers could use independently online.
The Solution
We built the store around the way MBR Oud actually sells fragrance rather than forcing the range into a conventional ecommerce catalogue.
From Attar to Custom Perfume
The experience allows the attar to become the starting point of the buying journey.
Customers can discover a fragrance and then choose how they want to experience it.
The journey connects:
Choose Attar → Select Format → Choose Oil Concentration → Configure Perfume → Purchase
This creates a clear relationship between the original attar and the finished perfume instead of presenting every possible combination as an unrelated product.
Selectable Oil Concentration
Customers can also choose the concentration of fragrance oil used in their perfume.
That meant building product logic beyond standard ecommerce variants such as size or colour.
The storefront needed to make the configuration understandable while keeping the purchase journey simple.
Guided Fragrance Discovery
Because fragrance cannot be experienced directly online, the store also needed to reduce uncertainty around discovery.
The experience combines:
- attar-led browsing;
- fragrance-format selection;
- oil-concentration choices;
- product information;
- sample and discovery options.
The aim was to recreate part of the assisted buying experience customers would normally receive inside a fragrance store.
Connecting Online and Physical Inventory
We implemented Shopify POS to connect the physical retail operation with the ecommerce store.
The setup allows inventory to operate within the same Shopify ecosystem across:
Physical Store ↔ Shopify POS ↔ Inventory ↔ Ecommerce
This reduces the need to manage online and offline stock independently and gives the business clearer inventory visibility across channels.
Click & Collect and Local Delivery
The fulfilment experience was also structured around the customer’s location and preference.
Customers can choose between options such as:
- standard ecommerce delivery;
- local delivery;
- Click & Collect from the physical location.
This allows the website to make better use of the brand’s existing retail presence rather than treating physical stores only as offline sales channels.
Gift Cards and Loyalty
The commerce experience also includes functionality designed to support repeat purchasing and gifting.
Gift cards provide customers with another way to purchase fragrance for someone else without having to select the exact product themselves.
A loyalty-points programme connects repeat purchases with ongoing customer rewards, giving the brand a mechanism to encourage retention within the same ecommerce ecosystem.
Together, these features extend the store beyond the initial transaction and support a longer customer relationship.
Operational Outcome
MBR Oud launched with a Shopify setup that connects product configuration, ecommerce and physical retail within one commerce ecosystem.
The platform gives the business:
- attar-led fragrance discovery;
- configurable perfumes with selectable oil concentration;
- sample and discovery pathways;
- synchronized online and physical-store inventory;
- Shopify POS integration;
- Click & Collect;
- local-delivery options;
- gift-card functionality;
- loyalty-points integration;
- a consistent shopping experience across mobile and desktop.
For the customer, the experience provides more flexibility around what they buy, how they configure it, how they receive it and how they engage with the brand after the first purchase.
For the business, the result is a more connected omnichannel retail setup where the online store, physical location, inventory, fulfilment and customer-retention mechanisms operate within the same Shopify ecosystem.
Frequently Asked Questions
We work across ecommerce and D2C, retail, beauty and wellness, travel, fitness, SaaS, real estate and enterprise operations. Our focus is less on a specific industry and more on solving complex digital, product and workflow requirements.
Yes. We design and develop web applications, responsive platforms, iOS and Android apps, SaaS products, internal tools, customer portals and admin systems depending on the business requirement.
Yes. We build custom systems that replace repetitive manual workflows, connect teams and bring operational information into one place. This can include CRMs, approval workflows, field applications, booking systems, vendor management, reporting and other internal business processes.
Yes. We work on applications where AI is part of a larger product or workflow, including image analysis, recommendation systems, brand intelligence, data analysis and AI-assisted decision-making tools.
Yes. We work on Shopify stores from UI/UX and catalogue architecture through development, custom product journeys, multilingual setups, Shopify POS, loyalty, fulfilment, product configurators and other custom commerce requirements.
Yes. Our projects regularly involve APIs and third-party systems such as CRMs, payment gateways, communication platforms, travel systems, AI services, ecommerce tools and other business software.
Yes. We work with agencies and technology partners as an external engineering and delivery team, including white-label engagements where we operate behind the partner’s brand.
Yes. We can get involved from the initial requirement stage, help structure the product and technical approach, design the experience, build the application, manage QA and support deployment and subsequent development.
Share your requirement with us at connect@tenetquad.com or call +91 9316877761. You can also visit tenetquad.com to start a conversation about your project.